Blockchain and your business, Part Two

 

Get curious about blockchain 

Blockchain can be explained as a digitalized database and it belongs to digital ledger technology (DLT), which implies no central data store or administrative functionality. Why is it an advantage for an enterprise? Decentralization along with transparency, gives every single participant an opportunity to view all recorded data, ensure its security and track important information.

Here are more areas blockchain has already entered and has proven that this technology is worth relying on.

E-commerce increasingly requires blockchain technology. Again, supply chain is a crucial aspect here: monitoring goods and managing supplies are often challenging tasks but blockchain helps businesses manage their inventory more efficiently. Consumers who trust their money and data to e-commerce organizations are concerned about data security and transparency but this issue can be addressed with blockchain development. Even slight changes in transaction are obvious on a blockchain, and tracking who made a mistake is not a problem anymore. It is also possible to perform crypto payments.

The next area is actually related to cryptocurrency transactions. DeFi, short for decentralized finance, doesn't only include simple assets transfer, but also refers to more complex financial use cases. The implementation of blockchain contributes to intermediary exclusion and, consequently, reduces costs. All transactions are encrypted and immutable, multi-step authentication mechanisms make the system hard to access for unauthorized members. Among recent novelties is the opportunity to turn to P2P lending services and digital banking.

Social media has potential to be affected by blockchain as well. Along with its global popularity and the ability to connect people around the world, social media is still vulnerable to account hacking, identity leakage and copyright infringement. To tackle those issues, blockchain offers author rights protection, digital identity verification and unbiased licensing.

Real estate, eGovernance, gaming industries and many others have joined the wave of blockchain adoption. Once your business chooses innovation, delegate the technology implementation to one of the enterprise blockchain companies which will develop a future-proof enterprise DLT for you. With blockchain, your business will change the rules of the game in your field.

What do you think about blockchain for your business? 

Article Source: https://EzineArticles.com/expert/Alexei_Dulub/2848075

Enterprise Blockchain Solutions: What Can They Do For Your Business? Part One

 

Image by Tumisu from Pixabay 

Despite the popular conviction that blockchain technology is only designed to perform cryptocurrency transactions and earn bitcoins, blockchain continues its entry into many areas of life: social media, gaming, healthcare, real estate, and others. The technology intends to enhance work efficiency, cut costs for businesses and improve customer experience.

Blockchain can be explained as a digitalized database and it belongs to digital ledger technology (DLT), which implies no central data store or administrative functionality. Why is it an advantage for an enterprise? Decentralization along with transparency, gives every single participant an opportunity to view all recorded data, ensure its security and track important information.

 Here are areas blockchain has already entered and has proven that this technology is worth relying on.

 Supply chain management, for instance, is a major yet vulnerable part of the workflow of many companies. Parties participating in the process often don't interact with each other directly and still apply paper-based methods of information collection and storage. Blockchain offers complete elimination of paperwork: documents flow becomes automated, digital certification is employed as well. More importantly, each authorized member of the supply chain can track the product from the manufacturer to the consumer and prevent counterfeit distribution.

Several American retail giants that encountered foodborne illnesses outbreaks and further food recalls, have implemented blockchain technology in their food supply chains. Before, tracking one product took around 7 days minimum, and these days a food item's provenance can be identified for a few seconds.

Thus, blockchain solutions made the process of recall faster, more efficient, and cost-saving. Meanwhile, customers have also experienced blockchain adoption in their hypermarkets. In Walmart's Chinese stores, for example, they can scan the QR code and get all the information about the product: from the farm location to the inspection certificates.

Healthcare is the field where blockchain-based solutions have established themselves as a highly secure and transparent way of keeping electronic health records (EHR). Both doctors and patients receive authorization to access the records and use them when necessary. In the same time, blockchain solutions are powered by smart contracts which enable EHR data privacy protection. Healthcare device data and clinical research are encrypted, insurance can be executed and stored, too. Another use case is prescription medicines and equipment supply chain control.

More in our next blog post, Part Two.

 Article Source: https://EzineArticles.com/expert/Alexei_Dulub/2848075

Time to Revisit Your Website?

  

Image by 200 Degrees from Pixabay

Comfortable colors

Due to the present situation, jobs have increasingly become digital in nature with many individuals spending most of their time working on their computers. For this reason, it is common for users to get eye strain after staring at their screens for several hours. Taking this into consideration, web designers are using color palettes that are comfortable to the eyes.

That is why the dark mode trend became popular last year. This counterbalances the whiteness that overpowers the screen of computers.

In the coming year, web designers will be looking for the middle ground between the extreme dark and light colors. They will make use of soft color schemes such as pastel blues, warm browns, greens and light pinks. This way, the colors of websites will be less harsh as compared to solid white or black to bring about comfort and calmness. 

All in all, such trend clearly indicates that future web designers will prioritize accessibility and comfort over impressive innovation. 

Web design for a cause 

The COVID-19 pandemic as well as the lockdown orders have paved the way for people to take refuge in the internet. Businesses with physical stores have switched to online selling in order to survive, while meetings and business conferences as well as social gatherings are being done via the internet. Web designers have accepted the challenge by coming up with meaningful, impressive designs. 

In 2021, web designers will take part in helping people worldwide to go through these troubled times. 

Therefore, web designs of businesses will focus on their virtues, which include their efforts to sustain themselves and involvement with their community, among others. In this regard, brands will use stock photos that show real, different consumers increasing the digital spaces that bring awareness to social causes by means of visualizations, simulations and other means of interaction. There will also be a rise in do-it-yourself methods and resources to allow people to create their own website. 

Web design aims to deliver great user experience, which in 2021 will emanate from common causes and shared values. 

Scrolling transformations 

Every time users scroll down a page, they are not merely navigating it, but also interacting. The things they do like moving their fingers on top of the mouse bring about a response. Such interactive actions are a way of participating and whenever they are part of what's happening, there are more chances to gain their interest and engage. 

One subtle way for users to interact is through scrolling and in this regard, web designers are developing the visual feedback received by users whenever they scroll. They do these by making changes in full color palettes, complex animated transitions as well as big shifts in the layout. Overall, they will be thinking of more ways to make each scroll feel like they are visiting a new page or new website.

 By Karina Popa 

Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444

How to Market During the Pandemic

 

A storm or flashes of inspiration?

How to Market During the Pandemic

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I am hearing from many small business owners who are wondering whether or not to stop marketing during COVID-19. Instead, here's how to market during the pandemic:

• Create a crisis marketing strategy
• Help customers rather than simply selling to them
• Focus on online events and offerings
• Plan for future growth
• Empower employees

As we continue self-isolating to prevent the spread of the novel coronavirus, I want to follow up with some other effective ways to keep your business running smoothly and successfully. Here are 2 marketing strategies to consider:

1. Focus on Digital Campaigns

With the shutdown or slowdown of most brick-and-mortar businesses, entrepreneurs are relying more than ever on digital strategies. A big part of brand marketing during this pandemic and into the future is going to be shifting most (if not all) of your small business online.

In fact, Larry Kim from Mobile Monkey just wrote, "One new customer closed their brick and mortar locations nationwide and found web traffic is up +150%."

According to Klaviyo, an email marketing platform that taps into a network of 30,000 businesses for insights, 22% of brands said they're spending more on ads. And 66% of brands that are spending more on ads are also seeing increased efficiency, with a reduced cost per 1,000 impressions (CPM) and cost per click (CPC).

If you're wondering how to market during the pandemic, consider using Facebook Ads, Google Ads, Instagram for Business or LinkedIn Ads to direct traffic to:

• Well-researched and useful blogs and videos
• Online products with free shipping
• Virtual services you can offer, whether that's financial therapy or online music lessons
• Gift cards that can be used now or in the future

That said, don't be afraid to pause campaigns that aren't relevant right now, or that you think may turn your customers off.

Part of brand marketing during this pandemic is knowing when to re-strategize and pivot, rather than continuing with an ad campaign that's not going to resonate with-or even offends-your target audience.

2. Update Your Google My Business Listing

Your customers and potential customers are counting on you for the latest information about your small business. If you're closing your company temporarily, whether you're changing the hours you're open, or offering curbside pickup right now, you need to let people know.

Using Google Posts can be a great way to update people on everything from reduced hours to gift card purchases. Here's some guidance from Google on how to best change your profile.

And don't worry about SEO implications when you're editing your profile. For example, marking your business as temporarily closed will not affect your search ranking, and Google will still display you in the search results.

If you don't immediately see the changes that you make to your Google My Business profile, don't panic. Google has said they may review updates for quality before publishing.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results". Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293