Exciting Graphic Design Trends for 2021

Image by 95C from Pixabay 

3D Typography Design

In 2020, typography design became a big hit: designers used all kinds of playful ideas, which were very much liked by viewers. Typography had a lot of artistic flow and will stay this way for some time. Whether organic or geometric, web designers are developing a new trend into 3D typography using the use of the same concepts. However, this time they will add rather than move away from. 

Experts predict that in 2021, the most popular 2020 typography designs will be transformed into 3D. This means lettering will look very realistic to viewers, almost be felt by them. In addition to 3D there will be animation, pattern and texture elements. Typography design is fast becoming an innovative symbol in graphic design, making use of the most up-to-date, reliable techniques in creative and stunning ways.

Cartoon Illustrations in Design

Using custom illustrations is an effective way to set a web design apart from the multitude of websites that have a clean, minimalist look and heavy graphic elements. Illustrations, which are more varied and multi-technique than they were in the past, can improve a web design while keeping it on point and in accordance with its ethos. Custom cartoon characters are going to be a new, popular design trend.

Format variety that is adaptable, creative and playful makes memorable branding. Businesses can express their character on their website, presentation materials, business cards and posters, etc. Plus, everyone loves cartoons. 

Voxel Art Design

A 3D cube called voxel is the equivalent of a 2D pixel. It is seen in a lot of video games like Minecraft. It is easy to recognize and looks close to Lego blocks. It is easy to see why this will rise up the charts in 2021. As earlier mentioned, 3D is a major player, and shape elements will be used to create more interesting designs. Voxel art is a mixture of the two. Though this highly visual technique is a bit childish in its simplicity and has retro appeal, it is very modern.

 

By Karina Pope. Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444

 

More Pandemic Marketing Strategies

  

Some things can't be stopped - and we mean you!

Two more marketing strategies to use during the pandemic

1. Don't Stop Posting on Social Media

Even if you have to completely shutter your business for the time being, stay active online. In addition to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the most up-to-date news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

·        Your crisis management strategy, including the steps you're taking to protect your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)

·        Changes to hours or business policies (for example, only letting one person into the store at a time)

·        If you're taking online orders and/or offering free shipping

·        If you have private shopping or curbside pickup options

Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for customers and is a good example of a small business that's pivoting during COVID-19 and providing customers with a little TLC.

2. Be Careful What You Share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention hugely damaging to your reputation).

Here's an example of poor marketing strategies for the COVID-19 crisis: A yoga studio was shut down in March following complaints that the facility wasn't following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.

So map your crisis management strategy out and think before you send out that article to all of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, like the World Health Organization or the Government of Canada.

For example, rather than forwarding one of the articles on homemade hand sanitizers that are circulating, consult this list.

Stuck at home? Now is a good time to figure out your purpose! Our lives are so busy, and we rarely have a moment to just sit in silence and reflect on our life journey and how it has led to where we are now.

For many of us who have chosen to self-isolate, now is a good time to take advantage of the quieter environment to discover if your precious resources are being used to maximum effect.

Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should always be your "North Star" as you stay active online and let your customers know that you're here for them-now and in the future.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results". Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Ride the Waves of Change - Part Two of Three

 

You're learning how to ride the big waves

Preparing for the C-economy

No one will be able to say for certain when countries, states and communities will be open their doors for business, yet it's important to be ready with a plan of action.

Here are just a few of thoughts for a business owners and business leaders to consider right now in preparation for the resurrection of their business.

Establish product-service relevancy

There are a few vital questions to address before you begin to create the recovery road map.

Is my product or service still relevant to my target market today and will it be relevant post pandemic? Will the target audience remain the same or will it change all together?

If my target audience remains the same albeit with minor changes, then I will move forward with my recovery roadmap.

Anticipate, ask and answer

Read the latest research findings in your industry, along with reports from economists. As business operators we need to research the market and anticipate the wants and needs of the consumer in order to provide appropriate solutions.

Creating ideal solutions for consumers cannot happen while brainstorming in isolation. Ask your clients what they will need in a post pandemic business environment.

Armed with research and the needs of the target market, answer their requests and deliver your best solution that addresses those immediate needs. This may require the development of a whole new product or service.

Double down on the low cost, no cost marketing activities

The global health and economic crisis has left millions of businesses without incoming revenue for months, so the last thing most would want to do is fork out a large sums of cash for marketing campaigns.

However, that doesn't mean that a business should go underground and not market at all. On the contrary. There are things that any business can do to continue marketing their products and services using low cost or no cost marketing activities.

Create content. No one knows your business better than you (and your employees if you work for a large organization). Start by creating content that educates and helps your target audience. Your content can be distributed in so many ways.

Write blog posts and upload it to your website, social media pages and syndicated sites.

Conduct a survey related to your industry and then distribute your findings that to your target audience if it will help their business.

Use free creative sites like Canva to create visual content such as banners, posters, social posts, animated posts, etc.

Use the free tools to create infographics that educate.

Create short videos that educate, motivate or demonstrate a product. Everyone has a camera on their smartphone so pick it up and hit the record button. There is no excuse not to.

Pamela Wigglesworth, CSP in an international entrepreneurship coach, speaker and CEO of Experiential Hands-on Learning. Residing in Asia for over 20 years, she is The 50-60 Something ™ Start-up Entrepreneur and supports encore entrepreneurs in their business development and growth. To learn more about Pamela, visit the Experiential website at http://www.experiential.sg or email her at courses@experiential.sg  Article Source: https://EzineArticles.com/expert/P_Lorraine_Wigglesworth/969794