Digital Marketing Strategies

 

Video activates your clients

How to incorporate engaging footage into your campaigns.

Use your landing pages

A survey by marketing technology company Eyeview showed that video on landing pages can increase conversions by 86%. It's a great way to increase search rankings, as Google's algorithms are increasingly prioritizing websites with this type of content. Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate. Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.

Blogs and articles

Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you've easily increased the odds of that info reaching more visitors. Moz, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X. One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.

Emails and newsletters

The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for? You could also use email to give people a sneak peek of longer footage on your website. Once you've decided what you're promoting, you can begin shooting. 

Note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don't support the requirements for using clips in emails. Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content. That way, a user can just click on the image in the email and be directed to your clip. 

Social media platforms

A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies. Some formats you could shoot for social media include: 

·        How-to guides

·        Q & As

·        Behind-the-scenes glimpses

·        Events

·        Interviews

·        Unboxings (if you have a physical product)

 It's important to remember that each social media platform has rules around how long your digital marketing videos can be. Here's a quick reference guide:

     ·        Facebook allows you up to 240 minutes (though you probably wouldn't want to use all that time)

·        Twitter provides 2 minutes and 20 seconds

·        Instagram gives you one minute if shared as a post, 15 seconds as a story and up to 1 hour as a live or IGTV video

·        LinkedIn has a 10-minute limit

·        Snapchat allows 10 seconds 

Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example. We can't cover every platform or video content marketing strategy but hope this has given you some ideas on how to use this valuable tool. 

Remember: No matter what you're creating or selling, it's all about storytelling. It's time to tell the most authentic and compelling stories you can about your products or services!

 

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit  http://www.ultimatewebsiteguide.ca  and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293