Why SEO Is Still Worth Considering in 2021

 

Image by yogesh more from Pixabay

Search Engine optimization or SEO is considered to be a highly effective marketing strategy in the 21st century. Therefore, it is important for companies to be seen on the first pages of search engine results in order to improve their online presence. Companies must use SEO no matter what industry they are in. 

SEO is a continuous process. Unlike PPC marketing, SEO does not yield immediate results but the moment it does, it can prove to be very powerful. If companies stop their SEO efforts, the momentum they have tried so hard to build will all go to waste. The most challenging part is setting up SEO, and failure to maintain will result in a negative ROI.

There is a continuous growth of online consumers. Millions of people stayed at home due to lockdown orders. So, all of them had to rely on the internet to shop, work, go to school and find entertainment. This was the opportunity for SEO experts to increase their efforts and reach out to their target audience, who were searching for what they needed.

Digital marketing is growing stronger.

A lot of people have discovered the advantages of shopping, working, studying and watching shows online. For this reason, companies are keeping up with the demand by offering their products and services online, making them accessible to potential buyers. 

With the fast growing competition, organic traffic is becoming more powerful each day. For this reason, SEO continues to be effective in maintaining a competitive edge. In fact, experts reveal that there is an increase in demand for high-quality marketing efforts. 

Google is trying new algorithms. Search engines continue to come up with other ways to make it more convenient for users to search online. Companies should make new adjustments in their marketing campaign when Google changes its algorithms. 

As an example, Core Web Vitals will become official ranking g signals for websites in 2021. Therefore, companies should also adjust their efforts now so they w ill not lose their high rankings when the changes take place. 

Content is more valuable now than ever. In the last two decades, users have learned to distinguish highly valuable resources from spammy content. Since most of the research for education and entertainment is presently done online; there is a higher demand for high-quality content. 

An excellent marketing strategy would be to capitalize on such a demand. That is why it is critical to maintain the SEO tactics used in 2020 and enhance them further by making the content more valuable.

SEO is still worth all the effort even if consumers go to search engines to get the information they need. Whatever the situation of the world's economy and health, SEO continues to be a very effective marketing strategy that has an impressive ROI. 

Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444

Blockchain and your business, Part Two

 

Get curious about blockchain 

Blockchain can be explained as a digitalized database and it belongs to digital ledger technology (DLT), which implies no central data store or administrative functionality. Why is it an advantage for an enterprise? Decentralization along with transparency, gives every single participant an opportunity to view all recorded data, ensure its security and track important information.

Here are more areas blockchain has already entered and has proven that this technology is worth relying on.

E-commerce increasingly requires blockchain technology. Again, supply chain is a crucial aspect here: monitoring goods and managing supplies are often challenging tasks but blockchain helps businesses manage their inventory more efficiently. Consumers who trust their money and data to e-commerce organizations are concerned about data security and transparency but this issue can be addressed with blockchain development. Even slight changes in transaction are obvious on a blockchain, and tracking who made a mistake is not a problem anymore. It is also possible to perform crypto payments.

The next area is actually related to cryptocurrency transactions. DeFi, short for decentralized finance, doesn't only include simple assets transfer, but also refers to more complex financial use cases. The implementation of blockchain contributes to intermediary exclusion and, consequently, reduces costs. All transactions are encrypted and immutable, multi-step authentication mechanisms make the system hard to access for unauthorized members. Among recent novelties is the opportunity to turn to P2P lending services and digital banking.

Social media has potential to be affected by blockchain as well. Along with its global popularity and the ability to connect people around the world, social media is still vulnerable to account hacking, identity leakage and copyright infringement. To tackle those issues, blockchain offers author rights protection, digital identity verification and unbiased licensing.

Real estate, eGovernance, gaming industries and many others have joined the wave of blockchain adoption. Once your business chooses innovation, delegate the technology implementation to one of the enterprise blockchain companies which will develop a future-proof enterprise DLT for you. With blockchain, your business will change the rules of the game in your field.

What do you think about blockchain for your business? 

Article Source: https://EzineArticles.com/expert/Alexei_Dulub/2848075

Enterprise Blockchain Solutions: What Can They Do For Your Business? Part One

 

Image by Tumisu from Pixabay 

Despite the popular conviction that blockchain technology is only designed to perform cryptocurrency transactions and earn bitcoins, blockchain continues its entry into many areas of life: social media, gaming, healthcare, real estate, and others. The technology intends to enhance work efficiency, cut costs for businesses and improve customer experience.

Blockchain can be explained as a digitalized database and it belongs to digital ledger technology (DLT), which implies no central data store or administrative functionality. Why is it an advantage for an enterprise? Decentralization along with transparency, gives every single participant an opportunity to view all recorded data, ensure its security and track important information.

 Here are areas blockchain has already entered and has proven that this technology is worth relying on.

 Supply chain management, for instance, is a major yet vulnerable part of the workflow of many companies. Parties participating in the process often don't interact with each other directly and still apply paper-based methods of information collection and storage. Blockchain offers complete elimination of paperwork: documents flow becomes automated, digital certification is employed as well. More importantly, each authorized member of the supply chain can track the product from the manufacturer to the consumer and prevent counterfeit distribution.

Several American retail giants that encountered foodborne illnesses outbreaks and further food recalls, have implemented blockchain technology in their food supply chains. Before, tracking one product took around 7 days minimum, and these days a food item's provenance can be identified for a few seconds.

Thus, blockchain solutions made the process of recall faster, more efficient, and cost-saving. Meanwhile, customers have also experienced blockchain adoption in their hypermarkets. In Walmart's Chinese stores, for example, they can scan the QR code and get all the information about the product: from the farm location to the inspection certificates.

Healthcare is the field where blockchain-based solutions have established themselves as a highly secure and transparent way of keeping electronic health records (EHR). Both doctors and patients receive authorization to access the records and use them when necessary. In the same time, blockchain solutions are powered by smart contracts which enable EHR data privacy protection. Healthcare device data and clinical research are encrypted, insurance can be executed and stored, too. Another use case is prescription medicines and equipment supply chain control.

More in our next blog post, Part Two.

 Article Source: https://EzineArticles.com/expert/Alexei_Dulub/2848075

Web Design in 2021

 

Web Design in 2021 - Ideas That Can Boost Site Conversions

Image by Pexels from Pixabay 

Use Consistent Branding

Branding has an effect on how an audience connects to different web owners, whether they have an eCommerce store that aims to market products more effectively or a blog that shares their experiences as new parents. 

No matter what business or industry, a brand conveys a message that could target the right audiences and let them connect with its products and/or services. 

A website must be in tune with this narrative so that a business will look more authentic and engaging. For this reason, it is critical to have brand consistency in a web design. 

Standardize Branding 

Websites need a distinctive logo and this should be placed in strategic places throughout the site together with messaging that communicates their products and/or services and goals as best as they can. 

These allow customers to visualize their story and let them easily associate a brand's values and beliefs with the products and/or services provided. 

Use Colors and Contrast 

Color, by itself, can influence as high as 90% of customers' first impression of a brand. Striking color schemes are crucial in helping a brand's unique selling proposition be retained in the memory of users, especially when it comes to Calls to Action, making them more likely to click. 

Website colors should make it easy for users to associate them with a brand while contrast makes web components stand out from the crowd. 

The right choice of colors can evoke emotion in an audience. They can communicate a brand sentiment and set the mood of a website. This is the reason why web owners should carefully choose colors that echo their brand message in selecting their website's theme. 

Use Negative Space Wisely 

White or negative space describes the area around and between the elements on a web page. Negative space projects bare visuals on a web page however; it emphasizes the subject and draws the attention of viewers to it. 

Negative space allows the site to communicate in such a way that captures users' attention and allow them to read and digest its message, resulting in increased conversions. 

Individuals and businesses that want to have an edge over the competition use negative space to provide their website with a more refined, candid character. 

To create space between images and other elements and give each section some room to visually "breathe", they can use the margin as well as the padding. 

Minimize the Need for User Generated Actions 

Hick's Law says that presenting an overwhelming number of choices makes viewers take longer to decide and even change their mind and leave the website. For this reason, CTA buttons are very critical for their conversion rate optimization (CRO).CTAs guide users to the next step.  

Therefore, website owners should enable users to acquire the information they need or want right from the very start. Popups, among other interruptions that increase user clicks, can be annoying, giving them an unpleasant web experience.

By Karina Popa  https://www.lasvegaswebseo.com/services/

Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444

Time to Revisit Your Website?

  

Image by 200 Degrees from Pixabay

Comfortable colors

Due to the present situation, jobs have increasingly become digital in nature with many individuals spending most of their time working on their computers. For this reason, it is common for users to get eye strain after staring at their screens for several hours. Taking this into consideration, web designers are using color palettes that are comfortable to the eyes.

That is why the dark mode trend became popular last year. This counterbalances the whiteness that overpowers the screen of computers.

In the coming year, web designers will be looking for the middle ground between the extreme dark and light colors. They will make use of soft color schemes such as pastel blues, warm browns, greens and light pinks. This way, the colors of websites will be less harsh as compared to solid white or black to bring about comfort and calmness. 

All in all, such trend clearly indicates that future web designers will prioritize accessibility and comfort over impressive innovation. 

Web design for a cause 

The COVID-19 pandemic as well as the lockdown orders have paved the way for people to take refuge in the internet. Businesses with physical stores have switched to online selling in order to survive, while meetings and business conferences as well as social gatherings are being done via the internet. Web designers have accepted the challenge by coming up with meaningful, impressive designs. 

In 2021, web designers will take part in helping people worldwide to go through these troubled times. 

Therefore, web designs of businesses will focus on their virtues, which include their efforts to sustain themselves and involvement with their community, among others. In this regard, brands will use stock photos that show real, different consumers increasing the digital spaces that bring awareness to social causes by means of visualizations, simulations and other means of interaction. There will also be a rise in do-it-yourself methods and resources to allow people to create their own website. 

Web design aims to deliver great user experience, which in 2021 will emanate from common causes and shared values. 

Scrolling transformations 

Every time users scroll down a page, they are not merely navigating it, but also interacting. The things they do like moving their fingers on top of the mouse bring about a response. Such interactive actions are a way of participating and whenever they are part of what's happening, there are more chances to gain their interest and engage. 

One subtle way for users to interact is through scrolling and in this regard, web designers are developing the visual feedback received by users whenever they scroll. They do these by making changes in full color palettes, complex animated transitions as well as big shifts in the layout. Overall, they will be thinking of more ways to make each scroll feel like they are visiting a new page or new website.

 By Karina Popa 

Article Source: https://EzineArticles.com/expert/Karina_Popa/1432444

Video Marketing

 

Use power of video for your business

How to Get the Most Out of Video Marketing

 In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. 

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits include:

      ·        It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.

·        It's a timesaver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog.

·        It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.

·        It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

 Three video content marketing trends

 Vertical videos

Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones. Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next. Even Netflix uses vertical digital marketing videos to showcase previews.

Live streaming

This refers to anything that is recorded and broadcast in real time. People like to feel like they're being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral. We've seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

In-video shopping

So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item. A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Our next post will show you how to incorporate engaging footage into your campaigns.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit  http://www.ultimatewebsiteguide.ca  and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

 Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

 

More Pandemic Marketing Strategies

  

Some things can't be stopped - and we mean you!

Two more marketing strategies to use during the pandemic

1. Don't Stop Posting on Social Media

Even if you have to completely shutter your business for the time being, stay active online. In addition to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the most up-to-date news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

·        Your crisis management strategy, including the steps you're taking to protect your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)

·        Changes to hours or business policies (for example, only letting one person into the store at a time)

·        If you're taking online orders and/or offering free shipping

·        If you have private shopping or curbside pickup options

Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for customers and is a good example of a small business that's pivoting during COVID-19 and providing customers with a little TLC.

2. Be Careful What You Share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention hugely damaging to your reputation).

Here's an example of poor marketing strategies for the COVID-19 crisis: A yoga studio was shut down in March following complaints that the facility wasn't following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.

So map your crisis management strategy out and think before you send out that article to all of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, like the World Health Organization or the Government of Canada.

For example, rather than forwarding one of the articles on homemade hand sanitizers that are circulating, consult this list.

Stuck at home? Now is a good time to figure out your purpose! Our lives are so busy, and we rarely have a moment to just sit in silence and reflect on our life journey and how it has led to where we are now.

For many of us who have chosen to self-isolate, now is a good time to take advantage of the quieter environment to discover if your precious resources are being used to maximum effect.

Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should always be your "North Star" as you stay active online and let your customers know that you're here for them-now and in the future.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results". Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Ride the Waves of Change - Part Two of Three

 

You're learning how to ride the big waves

Preparing for the C-economy

No one will be able to say for certain when countries, states and communities will be open their doors for business, yet it's important to be ready with a plan of action.

Here are just a few of thoughts for a business owners and business leaders to consider right now in preparation for the resurrection of their business.

Establish product-service relevancy

There are a few vital questions to address before you begin to create the recovery road map.

Is my product or service still relevant to my target market today and will it be relevant post pandemic? Will the target audience remain the same or will it change all together?

If my target audience remains the same albeit with minor changes, then I will move forward with my recovery roadmap.

Anticipate, ask and answer

Read the latest research findings in your industry, along with reports from economists. As business operators we need to research the market and anticipate the wants and needs of the consumer in order to provide appropriate solutions.

Creating ideal solutions for consumers cannot happen while brainstorming in isolation. Ask your clients what they will need in a post pandemic business environment.

Armed with research and the needs of the target market, answer their requests and deliver your best solution that addresses those immediate needs. This may require the development of a whole new product or service.

Double down on the low cost, no cost marketing activities

The global health and economic crisis has left millions of businesses without incoming revenue for months, so the last thing most would want to do is fork out a large sums of cash for marketing campaigns.

However, that doesn't mean that a business should go underground and not market at all. On the contrary. There are things that any business can do to continue marketing their products and services using low cost or no cost marketing activities.

Create content. No one knows your business better than you (and your employees if you work for a large organization). Start by creating content that educates and helps your target audience. Your content can be distributed in so many ways.

Write blog posts and upload it to your website, social media pages and syndicated sites.

Conduct a survey related to your industry and then distribute your findings that to your target audience if it will help their business.

Use free creative sites like Canva to create visual content such as banners, posters, social posts, animated posts, etc.

Use the free tools to create infographics that educate.

Create short videos that educate, motivate or demonstrate a product. Everyone has a camera on their smartphone so pick it up and hit the record button. There is no excuse not to.

Pamela Wigglesworth, CSP in an international entrepreneurship coach, speaker and CEO of Experiential Hands-on Learning. Residing in Asia for over 20 years, she is The 50-60 Something ™ Start-up Entrepreneur and supports encore entrepreneurs in their business development and growth. To learn more about Pamela, visit the Experiential website at http://www.experiential.sg or email her at courses@experiential.sg  Article Source: https://EzineArticles.com/expert/P_Lorraine_Wigglesworth/969794

Ride the Waves of Change, Part One of Three

 

Emerging Prepared with a Plan in a Post Pandemic Economy

Unfortunately, I don't have a crystal ball that will predict the future, but one thing I do know for sure is that things will never be the way they were pre-Covid 19.

If you're one of those people waiting for the old economy to return or bounce back, then you're in for a rude awakening, because it's not going to happen.

I'm guessing that most people don't want to entertain the idea that they could be out of business in a matter of months. To be put out of business because of an invisible predator that has spanned the globe and disrupted peoples' lives and the global economy, just seems unfathomable.

I did a financial assessment of how long I could sustain my current standard of living. For some reason I felt okay knowing that I could get to a certain period. But it occurred to me that I wasn't allowing myself to think about what would happen when I did run out of savings. I needed to have the internal conversation, what would happen if I could no longer maintain my business?

The AHA Moment –  I've Been Here Before

When I did finally go there, I had a major AHA moment. Remembering that I've been here before and I had the resilience to bounce back and come out the other side, reassures me that I can do this again if necessary.

Every company or business owner will need to figure out what is best for them post-pandemic. Maybe you haven't even begun to think this far ahead. Maybe you have, yet still have no idea of what you'll do when we all resurface in this new c-economy (covid-economy).

Instead of waiting for circumstances to dictate what will happen, I view myself as a surfer who needs to be out there in the blue ocean, judging, calculating, waiting for just the right wave to jump onto and ride through the barrel all the way to the beach.

This time I'll be ready to ride on top of the wave instead of finding myself being tossed around in the surf and not knowing which way is up.

Pamela Wigglesworth, CSP in an international entrepreneurship coach, speaker and CEO of Experiential Hands-on Learning. Residing in Asia for over 20 years, she is The 50-60 Something ™ Start-up Entrepreneur and supports encore entrepreneurs in their business development and growth. To learn more about Pamela, visit the Experiential website at http://www.experiential.sg or email her at courses@experiential.sg  Article Source: https://EzineArticles.com/expert/P_Lorraine_Wigglesworth/969794

 

The Impact of Coronavirus on Small Business

 Coronavirus Threatens Your Business 

Three ways to market your business during the coronavirus crisis:

1. Reassure everyone that you're protecting their health. 

This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wear masks and gloves. For example, WestJet shares their additional precautionary cleaning measures due to coronavirus on their website.

2. Be prepared to pivot. 

You need to be flexible to best serve your customers. That might mean instead of cancelling a customer conference, you change it to a virtual event. If you are planning an upcoming workshop or event, pivot with your audience in mind. Consider options such as making it a virtual version of the event or postponing your conference to a later date. Or some people may want ticket refunds.

Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event. And of course, take a look at all of your contracts to ensure you're covered before making any changes.

If you're a service provider, create other ways to help your clients like this fitness trainer did. He offered them a way to stay fit that doesn't involve being around a group of people in a gym.

3. Make your employees a priority too. 

Don't focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them? Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern. Remind them you fully encourage them to stay home if they're feeling sick. The more you can put your employees at ease, the better they'll be able to support your business and your customers.

What Small Business Owners Can Learn from Coronavirus

I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff. They're afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you're saying.

It's also a good time to reassess your business fundamentals, including how CONVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you'd do differently to be more prepared or prevent losses?

Like everything else in life, this is a learning experience. Stay healthy, safe and positive.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results". Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Should You Stop Marketing During COVID-19?

The world is changing, but you can adapt

I'm sure you've been affected by COVID-19 (novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it's hard to not feel the stress.

As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans, and focus on staying healthy rather than on shopping. Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business: your revenue, employees, and empty marketing funnel. 

Does that mean you should hunker down and stop your marketing efforts for the time being? 

No!

I'm a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity. Every challenge can be met with common sense, rational thought and kindness. 

This is not the time for irrationality. I was watching a webinar the other day and someone said, "Worrying is like a rocking chair-it gives you something to do but it won't get you anywhere!"

I know we are living in troubling times. The virus and how the global economy is responding to the preventative measures will go down in the history books. 

But as business owners, there is one thing we do still have control over, and that's the ability to be resilient and make choices that will get us through these times as best possible.

In this article, I'm sharing some ways you can address the challenge of marketing during a crisis and keep your business going. Let's start by looking at two of the wrong ways to approach marketing during a crisis:

1. Making a joke about coronavirus. A few weeks ago, it was common to see online memes and humorous marketing campaigns. As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not only in poor taste, but you'll likely drive away a good chunk of your target audience.

2. Playing on people's fears. It's one thing to use a sense of urgency to sell your product or service, but it's another thing entirely to use scare tactics. For example, don't scare people into buying a first aid kit with a message like "Only two left! Don't risk your family's health!" Rather, focus on the benefit of being proactive and prepared by stocking up on medical supplies.

Make sure the angle and tone of your marketing reflects your customer's current concerns and pain points without capitalizing on their anxiety.

No matter what type of small business you have, your priority should be clearly communicating with your customers to put them at ease. Think about what your clients need to hear from you, and how you want to position your business during this crisis.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results". Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293