Video Marketing

 

Use power of video for your business

How to Get the Most Out of Video Marketing

 In the past few years we've seen a massive increase in video content popping up online, and there's no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales. 

According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits include:

      ·        It's good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.

·        It's a timesaver. It doesn't take long to create short yet engaging clips in comparison to writing an article or blog.

·        It's affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.

·        It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.

 Three video content marketing trends

 Vertical videos

Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones. Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next. Even Netflix uses vertical digital marketing videos to showcase previews.

Live streaming

This refers to anything that is recorded and broadcast in real time. People like to feel like they're being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral. We've seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.

In-video shopping

So far, it seems to be largely clothing retailers who are leveraging this tactic. How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item. A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.

Our next post will show you how to incorporate engaging footage into your campaigns.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit  http://www.ultimatewebsiteguide.ca  and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

 Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293