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| Image by OpenClipart-Vectors from Pixabay |
How can you have more inclusive brand marketing, authentically? Add diversity to your brand, with integrity and honesty. . .
In recent years we've been hearing more and more about diversity and inclusion, D & I, in the workplace. The words diversity and inclusion are similar, but they don't have the exact same meaning. The well-known diversity advocate VernÄ Myers explains it as, "Diversity is being invited to the party. Inclusion is being asked to dance."
Inclusive brand marketing is similar to diversity and inclusion, minus the Human Resources department. It refers to how you represent people from various backgrounds in all forms of your advertising. That means considering factors such as:
• Age
• Ethnicity
• Gender
• Sexuality
• Appearance
Beyond making your customers feel represented, inclusive brand marketing can help you:
• Build loyalty and trust
• Boost social media and website engagement
• Increase leads and sales
From your website to your Instagram feed, inclusive marketing can be an integral part of your marketing strategy-but only if you're doing it authentically. In our next post, we'll offer three ways to do this.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. Visit http://www.ultimatewebsiteguide.ca
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