Understanding Email Autoresponders

 

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Did you know that you can make sales on auto-pilot simply by using an autoresponder? This software automates your email messages and replies. It's something you would use to send out your follow-up messages to new subscribers of your e-mailing list. The autoresponder gives you the ability to create and manage your messages.

Think of email autoresponders as the quiet workhorses in your email marketing. Basically, they are any type of automated emails or a series of emails (your follow-up messages) that you write one time, schedule, and send out automatically. 

Marketers use autoresponders to streamline their email campaigns and cut down on the amount of work they have to do. Rather than emailing each individual who signs up for your newsletter or email list, an autoresponder can easily send out a welcome email with follow-up messages that are all personalized. 

At the heart of email marketing are autoresponders. You use them to promote your business, build relationships, keep customers informed and updated, offer coupons to encourage customer loyalty, and more. 

Most website visitors won't buy something from you on the first visit. It takes a visitor six or more times before they decide to make a purchase. Follow-up messages keep visitors interested so you can eventually make the sale. 

Use compelling subject lines, which draw attention from your subscribers, making them feel excited to read the rest of your message. A great way to grab attention is with personalization, like using their names. Most autoresponders give you this ability to engage your subscribers. 

The first message should be the welcome or introduction email. This is the most important message, which tells your reader what to expect from you and your following messages. It’s a great way to start branding your company, offering background on what you do and how you can help prospects.

The second email message should inform your subscribers about your products and services, what they do and their benefits. People are more likely to be sold on benefits over the features. You can then make them an irresistible offer, maybe a limited time discount.

The third message emphasizes your services and products as a cut above the rest. Offer a sample, trial offer, or buy one get one free deal. Include comparisons between what you offer and what competitors offer, showing that you have the best features or prices. 

Once you have a few satisfied customers, you'll start to build up your credibility. Ask your subscribers for feedback on how you can make their experience better or how you can help them. Once a customer has praised your products or services, add it as a testimonial to a future message. 

A great way to keep subscribers looking forward to your next email is by ending your message with a teaser for the next message. This could a flash sale, coupon, or simply a free download. 

Leverage your autoresponder messages like your own personal sales team. Weave in your company contact and website information so your subscribers can easily place an order. Put some time and thought into your follow-up messages, and you'll soon be turning your subscribers into your customers.

  

For more email marketing and online business tips, please visit: http://emarketcopy.com     

Article Source: https://EzineArticles.com/expert/Terry_Phong/283420