More Pandemic Marketing Strategies

  

Some things can't be stopped - and we mean you!

Two more marketing strategies to use during the pandemic

1. Don't Stop Posting on Social Media

Even if you have to completely shutter your business for the time being, stay active online. In addition to tools like Google My Business, customers look to your Facebook, LinkedIn, Twitter and Instagram channels for the most up-to-date news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

·        Your crisis management strategy, including the steps you're taking to protect your employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.)

·        Changes to hours or business policies (for example, only letting one person into the store at a time)

·        If you're taking online orders and/or offering free shipping

·        If you have private shopping or curbside pickup options

Uplifting quotes or personal messages

One of our clients is offering private shopping appointments and curbside pickup for customers and is a good example of a small business that's pivoting during COVID-19 and providing customers with a little TLC.

2. Be Careful What You Share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention hugely damaging to your reputation).

Here's an example of poor marketing strategies for the COVID-19 crisis: A yoga studio was shut down in March following complaints that the facility wasn't following social-distancing. Not only that, but they sent out a newsletter claiming that hot yoga can help prevent getting COVID-19.

So map your crisis management strategy out and think before you send out that article to all of your email subscribers or repost something you saw in your Facebook feed. Use trusted sources for coronavirus resources, like the World Health Organization or the Government of Canada.

For example, rather than forwarding one of the articles on homemade hand sanitizers that are circulating, consult this list.

Stuck at home? Now is a good time to figure out your purpose! Our lives are so busy, and we rarely have a moment to just sit in silence and reflect on our life journey and how it has led to where we are now.

For many of us who have chosen to self-isolate, now is a good time to take advantage of the quieter environment to discover if your precious resources are being used to maximum effect.

Whatever your marketing strategies for the COVID-19 crisis are, always look to your brand for guidance. Your brand vision, mission, and values should always be your "North Star" as you stay active online and let your customers know that you're here for them-now and in the future.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way. Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results". Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293