Ride the Waves of Change - Part Two of Three

 

You're learning how to ride the big waves

Preparing for the C-economy

No one will be able to say for certain when countries, states and communities will be open their doors for business, yet it's important to be ready with a plan of action.

Here are just a few of thoughts for a business owners and business leaders to consider right now in preparation for the resurrection of their business.

Establish product-service relevancy

There are a few vital questions to address before you begin to create the recovery road map.

Is my product or service still relevant to my target market today and will it be relevant post pandemic? Will the target audience remain the same or will it change all together?

If my target audience remains the same albeit with minor changes, then I will move forward with my recovery roadmap.

Anticipate, ask and answer

Read the latest research findings in your industry, along with reports from economists. As business operators we need to research the market and anticipate the wants and needs of the consumer in order to provide appropriate solutions.

Creating ideal solutions for consumers cannot happen while brainstorming in isolation. Ask your clients what they will need in a post pandemic business environment.

Armed with research and the needs of the target market, answer their requests and deliver your best solution that addresses those immediate needs. This may require the development of a whole new product or service.

Double down on the low cost, no cost marketing activities

The global health and economic crisis has left millions of businesses without incoming revenue for months, so the last thing most would want to do is fork out a large sums of cash for marketing campaigns.

However, that doesn't mean that a business should go underground and not market at all. On the contrary. There are things that any business can do to continue marketing their products and services using low cost or no cost marketing activities.

Create content. No one knows your business better than you (and your employees if you work for a large organization). Start by creating content that educates and helps your target audience. Your content can be distributed in so many ways.

Write blog posts and upload it to your website, social media pages and syndicated sites.

Conduct a survey related to your industry and then distribute your findings that to your target audience if it will help their business.

Use free creative sites like Canva to create visual content such as banners, posters, social posts, animated posts, etc.

Use the free tools to create infographics that educate.

Create short videos that educate, motivate or demonstrate a product. Everyone has a camera on their smartphone so pick it up and hit the record button. There is no excuse not to.

Pamela Wigglesworth, CSP in an international entrepreneurship coach, speaker and CEO of Experiential Hands-on Learning. Residing in Asia for over 20 years, she is The 50-60 Something ™ Start-up Entrepreneur and supports encore entrepreneurs in their business development and growth. To learn more about Pamela, visit the Experiential website at http://www.experiential.sg or email her at courses@experiential.sg  Article Source: https://EzineArticles.com/expert/P_Lorraine_Wigglesworth/969794